-- Introduction --

This website was developed to extend academic research in the field of consumer behavior.

Your answers will be extremely useful for us!

The information we gather is always anonymous and shall remain strictly confidential. It will be used only to advance knowledge and for the dissemination of the overall results at academic or professional forums. We will not sell, rent, or share your personal information with anyone.

You are completely free to refuse to participate in any of our projects, and you may decide to stop answering our questions and questionnaires at any time. Completing each questionnaire will be considered as your consent to participate in our research projects.

If you have any questions about this research, please contact the researchers, Ms. Caroline Lacroix and/or Dr. Jean-François Ouellet, at the telephone number or email addresses indicated below.

Thank you for your valuable collaboration!

Main researcher:
Ms. Caroline Lacroix
Doctoral Student (Marketing)
UPMF/CERAG
(514) 273-1743
lacroix_caroline@hotmail.com
Research co-director:
Dr. Jean-François Ouellet
Associate Professor
HEC Montreal
(514) 340-6932
jean-francois.ouellet@hec.ca

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© 2008. Professor Jean-François Ouellet, PhD (HEC Montréal). All rights reserved.